Resources
Creating a web site is no easy task. Developing the content and marketing the site once it is completed is probably the most challenging part of the process. The good news is that there is an abundance of information, tools, services and experts to assist you. Below is a growing list of links that you might find helpful.
Getting Started with Us
This document gives a detailed overview of the development phases along with clarification of roles & responsibilities. Communication Strategy Template (.pdf)
Free Web Development Workbook—to get you started on getting organized in creating your new site!
Marketing Your Web site
- Action Plan Marketing—Excellent marketing articles and resources on marketing for professional service businesses. Since 1984, Robert Middleton has worked with thousands of Independent Professionals to help them attract more clients with successful marketing plans. Visit Robert's site to learn more about his Info Guru Marketing Manual, Website Toolkit and their Six–Month Marketing Action Groups.
- Marketing for Success—Good information on how to attract more clients and
grow your business. Charlie Cook provides individual coaching for your web site
content and marketing in general. He also offers an excellent ebook, "Web Sites That Sell Plan Marketing".
Web Development Resources
These web services, resources, tools and programs are offered here to help you create a more effective web site. The service providers are not agents or affiliates of Action plan Marketing. If you are happy with the services contracted for, please let us know. If you are not satisfied we'd like to hear from you as well.
If you have other service providers, resources or web tools you think should be added to this list, please let us know.
Content Development
Beginner Tip: 5 Steps To A Great Home Page by Larisa Thomason, Senior Web Analyst, NetMechanic, Inc.
Nick Usborne—Nick Usborne writes terrific articles on the all–important topic of writing for the Web. You will find his archive eZones extremely enlightening as well.
Write Smart, Write Simple by Susan Solomon
Sometimes, It's What You Don't Say that Counts by Susan Solomon
Domain Name Registration
Please note: Your domain name provider and your Internet Service Provider (ISP) should not be the same!
Beginner Tip: “How Do I Get A Domain Name?”
Some quick information and tips on choosing a name.
MyDomain.com—Register your name. There are many options out there. This one is very reasonably priced.
GoDaddy.com—Register your name. This is also a good, very reasonably priced place to register your domain name.
Search Engines, Key Words & Website Promotion
Google Guidelines and Information—Following these guidelines will help Google find, index, and rank your site, which is the best way to ensure you’ll be included in Google’s results. A Full Index to search engine submission and optimization for Google answers most of the questions. This is a great place to start!
Importance of Key Words—Excellent step-by-step article on how to choose and incorporate key words into your web site.
Simple Rules for Keyword Selection by Christine Churchill
Keyword Selector Tool—Enables you to determine best keywords for your web site. Just put in your keyword and you’ll see how popular it is.
Article on Wilson Web on optimizing your web page for Google.
Writing and Editing
It's always a good idea to get your web copy proofed and edited before you take it be incorporated into your web site. If you really struggle with your copy, get one of these people to help you by following our basic format.Karen Childress—Editing and copy writing for web sites . 970.565.7894—karen@karenchildress.com Web: www.karenchildress.com
Andrea Glass—Editing and copy writing. Can help edit and write your web copy. 858.350.5235—andreasglass@cox.net
Joyce Steel—Proofing, Editing and Copy writing
East Coast—201.962.8066—joycesteel@optonline.net
Sid Smith—Copy writing for Web and Marketing Materials
503.287.0246—www.writerdude.com
Susan Borkin—Can help people stuck in the writing process—408.973.7877—susan@susanborkin.com.
Nancy Wintner—Copywriter and web copy development— 412.681.9314—njwgwn@earthlink.net.
Susie Ward—Transcribing and Editing (great at transcribing TeleClasses)—301.933—7768—Web: Susie@theAdminSource.com.
National Punctuation Day—If you're going to write your own material, make sure it's punctuated properly!
» Now that you have a better idea of the concerns and challenges facing our clients and the type of clients who are successful working with us, you may want to learn more about our approach and we How We Work.
